Dr. Robert Cialdini has devoted his professional lifetime to studying persuasion influence and psychology. Dr. Cialdini’s psychology of persuasion has gained his status as an international authority in the domains of persuasion, negotiation, and compliance.
Robert Cialdini’s books are famous worldwide and are mostly referred to as an authority on persuasion, influence, and communication. His works, including Influence: Science & Practice, are the outcome of years of research into the reasons why individuals agree with commercial requests. The influence was a big success with over 2 million copies sold. This book has been translated into 25 languages.
Yes! 50 Scientifically Proven Ways to be Persuasive, his most popular co-authored book, has appeared on USA Today, the New York Times, and Wall Street Journal bestseller lists.
Today, Dr. Cialdini is the most referenced living psychology professor on the subject of persuasion and influence.
Dr. Cialdini obtained his Ph.D. at the University of North Carolina and his postdoctoral education from Columbia University. He has maintained visiting scholar positions at the University of California, the Annenberg School of Communications, Ohio State University, and the Stanford Graduate School of Business. Dr. Cialdini is presently an emeritus professor of marketing and psychology at Arizona State University.
Dr. Cialdini is the President of Influence At Work, a worldwide consulting, training, and strategic planning firm founded on the Six Influence Principles.
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